PepsiCo, Inc. — SEC Form 4 Filings
SEC Form 4 Data
Track insider buying and selling activity for PepsiCo, Inc. (PEP). Data sourced from SEC EDGAR Form 4 filings and analyzed by StoxPulse AI for significance.
14
$238K total
6
$6.3M total
2.3x
Bullish Signal
20
Form 4 transactions
Buy − Sell value
Sale · Mar 2, 2026
Diamond · Buy
PepsiCo, Inc. insiders filed 20 Form 4 transactions in the period analyzed: 14 purchases totaling $238K and 6 sales totaling $6.3M. That puts the buy-to-sell ratio at 2.33, which we read as bullish on a directional basis.
The most active filer was Flavell David with 4 transactions in this window. 16 of the 20 filings are flagged as routine — typically 10b5-1 scheduled trades rather than discretionary signals.
Form 4 filings are point-in-time disclosures and do not constitute investment advice. Routine sales under pre-arranged 10b5-1 plans should not be read as bearish.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| Diamond Susan M | Director | Buy | 565.291 | $141.52 | $80K | 2026-06-01 |
| VASELLA DANIEL | Director | Buy | 423.968 | $141.52 | $60K | 2026-06-01 |
| Bailey Jennifer | Director | Buy | 423.968 | $141.52 | $60K | 2026-06-01 |
| Gibbs David W | Director | Buy | 70.661 | $141.52 | $10K | 2026-06-01 |
| Diamond Susan M | Director | Buy | 128.117 | $0.00 | $0.00 | 2026-05-31 |
| VASELLA DANIEL | Director | Buy | 1,480.909 | $0.00 | $0.00 | 2026-05-31 |
| Bailey Jennifer | Director | Buy | 125.003 | $0.00 | $0.00 | 2026-05-31 |
| Gibbs David W | Director | Buy | 1,000 | $0.00 | $0.00 | 2026-05-06 |
| Gibbs David W | Director | Buy | 534.325 | $0.00 | $0.00 | 2026-05-06 |
| Willemsen Eugene | CEO, International Beverages | Sale | 3,798 | $164.46 | $625K | 2026-03-04 |
| Willemsen Eugene | CEO, International Beverages | Sale | 2,702 | $164.44 | $444K | 2026-03-04 |
| POHLAD ROBERT C | Director | Buy | 199.902 | $138.96 | $28K | 2026-03-02 |
| Laguarta Ramon | Chairman and CEO | Sale | 27,945 | $167.39 | $4.7M | 2026-03-02 |
| Tammara Christine E | SVP and Controller | Buy | 4,963 | $0.00 | $0.00 | 2026-03-01 |
| Tammara Christine E | SVP and Controller | Sale | 1,234 | $169.05 | $209K | 2026-03-01 |
| Flavell David | EVP, Gen Counsel & Corp Sec | Buy | 12,160 | $0.00 | $0.00 | 2026-03-01 |
| Flavell David | EVP, Gen Counsel & Corp Sec | Buy | 25,831 | $0.00 | $0.00 | 2026-03-01 |
| Flavell David | EVP, Gen Counsel & Corp Sec | Sale | 783 | $0.00 | $0.00 | 2026-03-01 |
| Flavell David | EVP, Gen Counsel & Corp Sec | Sale | 2,143 | $169.05 | $362K | 2026-03-01 |
| Laguarta Ramon | Chairman and CEO | Buy | 67,356 | $0.00 | $0.00 | 2026-03-01 |
Insider trading data for PepsiCo, Inc. (PEP) is sourced directly from SEC Form 4 filings on the EDGAR database. Corporate insiders — including directors, officers, and shareholders owning more than 10% of the company — are legally required to report their transactions within two business days.
Insider purchases are often considered a bullish signal because executives are using their own money to buy shares, suggesting they believe the stock is undervalued. Insider sales, on the other hand, are more nuanced — they can reflect routine diversification plans (known as 10b5-1 plans), tax obligations, or genuine concerns about the company's outlook.
StoxPulse's AI system analyzes each PEP insider transaction to determine whether it appears routine or notable. We track the buy/sell ratio, total transaction values, and patterns over time to provide a clear picture of insider sentiment for PepsiCo, Inc..
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Disclaimer: Insider trading data for PepsiCo, Inc. (PEP) is sourced from SEC Form 4 filings and is provided for informational purposes only. Insider transactions should not be the sole basis for investment decisions. Always consult a qualified financial advisor.
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