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KO Insider Trading

The Coca-Cola Company — SEC Form 4 Filings

SEC Form 4 Data

Track insider buying and selling activity for The Coca-Cola Company (KO). Data sourced from SEC EDGAR Form 4 filings and analyzed by StoxPulse AI for significance.

Insider Buys

3

$2.4M total

Insider Sales

16

$66.5M total

Buy/Sell Ratio

0.2x

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Bearish Signal

Total Filings

19

Form 4 transactions

Form 4 Activity Summary

Net Insider Flow
−$64.1M

Buy − Sell value

Largest Single Trade
$19.8M

Sale · Mar 3, 2026

Most Recent Filing
May 152026

QUAN · Buy

The Coca-Cola Company insiders filed 19 Form 4 transactions in the period analyzed: 3 purchases totaling $2.4M and 16 sales totaling $66.5M. That puts the buy-to-sell ratio at 0.19, which we read as bearish on a directional basis.

The most active filer was Quincey James with 6 transactions in this window. 9 of the 19 filings are flagged as routine — typically 10b5-1 scheduled trades rather than discretionary signals.

Form 4 filings are point-in-time disclosures and do not constitute investment advice. Routine sales under pre-arranged 10b5-1 plans should not be read as bearish.

Recent Form 4 Filings

InsiderTitleTypeSharesPriceValueDate
QUAN NANCYExecutive Vice PresidentBuy31,625$45.44$1.4M2026-05-15
QUAN NANCYExecutive Vice PresidentSale31,625$80.93$2.6M2026-05-15
Quincey JamesChairmanSale44,678$0.00$0.002026-05-11
Quincey JamesChairmanBuy44,678$0.00$0.002026-05-11
Quincey JamesChairmanSale200,000$78.90$15.8M2026-05-07
Douglas Monica HowardExecutive Vice PresidentSale23,880$77.37$1.8M2026-03-09
QUAN NANCYExecutive Vice PresidentSale23,556$79.50$1.9M2026-03-03
Quincey JamesChairman and CEOSale688$79.05$54K2026-03-03
Quincey JamesChairman and CEOSale250,000$79.14$19.8M2026-03-03
Pietracci BrunoPresident, Latin America OUSale28,765$79.41$2.3M2026-03-03
Ortega LuisaEurope OU PresidentSale12,465$80.50$1.0M2026-02-27
MANN JENNIFER KExecutive Vice PresidentSale16,518$80.50$1.3M2026-02-27
Pietracci BrunoPresident, Latin America OUSale20,994$80.50$1.7M2026-02-27
Braun HenriqueEVP & Chief Operating OfficerSale27,234$80.50$2.2M2026-02-27
Quincey JamesChairman and CEOSale149,616$80.50$12.0M2026-02-27
QUAN NANCYExecutive Vice PresidentSale15,635$80.50$1.3M2026-02-27
Perez Beatriz RExecutive Vice PresidentBuy21,326$44.48$948K2026-02-27
Perez Beatriz RExecutive Vice PresidentSale21,326$81.00$1.7M2026-02-27
Perez Beatriz RExecutive Vice PresidentSale13,300$80.50$1.1M2026-02-27

Understanding KO Insider Trading Activity

Insider trading data for The Coca-Cola Company (KO) is sourced directly from SEC Form 4 filings on the EDGAR database. Corporate insiders — including directors, officers, and shareholders owning more than 10% of the company — are legally required to report their transactions within two business days.

Insider purchases are often considered a bullish signal because executives are using their own money to buy shares, suggesting they believe the stock is undervalued. Insider sales, on the other hand, are more nuanced — they can reflect routine diversification plans (known as 10b5-1 plans), tax obligations, or genuine concerns about the company's outlook.

StoxPulse's AI system analyzes each KO insider transaction to determine whether it appears routine or notable. We track the buy/sell ratio, total transaction values, and patterns over time to provide a clear picture of insider sentiment for The Coca-Cola Company.

KO Full Analysis

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SEC Form 4 Decoder

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Insider Trading for Related Consumer Defensive Stocks

PG

The Procter & Gamble Company Insider Trading

COST

Costco Wholesale Corporation Insider Trading

PEP

PepsiCo, Inc. Insider Trading

WMT

Walmart Inc. Insider Trading

KO Insider Trading FAQ

Who is buying KO stock?
Recent SEC Form 4 filings show 3 insider purchases totaling $2.4M for The Coca-Cola Company (KO). Insider buying can signal that corporate executives believe the stock is undervalued. StoxPulse monitors all Form 4 filings daily.
Are insiders selling KO stock?
There have been 16 insider sales totaling $66.5M in recent Form 4 filings for The Coca-Cola Company. Insider selling does not always indicate bearishness — executives often sell for diversification, tax planning, or personal liquidity needs. Our AI analyzes whether sales are routine (10b5-1 plan) or notable.
What is a Form 4 filing for KO?
A Form 4 is a document filed with the SEC when corporate insiders (directors, officers, or 10%+ shareholders) of The Coca-Cola Company buy or sell KO stock. These filings must be submitted within two business days of the transaction and are publicly available on the SEC's EDGAR database.
How does StoxPulse track KO insider trading?
StoxPulse's AI monitors all Form 4 filings from the SEC's EDGAR system for The Coca-Cola Company (KO). Each transaction is automatically parsed, categorized as a buy or sale, and analyzed for significance. We flag unusual transactions that deviate from routine selling patterns.

Related Tools

Insider Tracker KO Earnings History SEC Filing Translator Form 4 Guide

Disclaimer: Insider trading data for The Coca-Cola Company (KO) is sourced from SEC Form 4 filings and is provided for informational purposes only. Insider transactions should not be the sole basis for investment decisions. Always consult a qualified financial advisor.

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