The Coca-Cola Company — SEC Form 4 Filings
SEC Form 4 Data
Track insider buying and selling activity for The Coca-Cola Company (KO). Data sourced from SEC EDGAR Form 4 filings and analyzed by StoxPulse AI for significance.
10
$42.1M total
10
$81.1M total
1.0x
Neutral Signal
20
Form 4 transactions
Buy − Sell value
Sale · Jul 28, 2026
Pietracci · Buy
The Coca-Cola Company insiders filed 20 Form 4 transactions in the period analyzed: 10 purchases totaling $42.1M and 10 sales totaling $81.1M. That puts the buy-to-sell ratio at 1.00, which we read as neutral on a directional basis.
The most active filer was Pietracci Bruno with 6 transactions in this window. 12 of the 20 filings are flagged as routine — typically 10b5-1 scheduled trades rather than discretionary signals.
Form 4 filings are point-in-time disclosures and do not constitute investment advice. Routine sales under pre-arranged 10b5-1 plans should not be read as bearish.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| Pietracci Bruno | President, Latin America OU | Buy | 41,365 | $61.34 | $2.5M | 2026-08-20 |
| Pietracci Bruno | President, Latin America OU | Sale | 41,365 | $90.93 | $3.8M | 2026-08-20 |
| Pietracci Bruno | President, Latin America OU | Buy | 40,754 | $60.02 | $2.4M | 2026-08-20 |
| Pietracci Bruno | President, Latin America OU | Sale | 40,754 | $90.93 | $3.7M | 2026-08-20 |
| Pietracci Bruno | President, Latin America OU | Buy | 29,246 | $60.27 | $1.8M | 2026-08-20 |
| Pietracci Bruno | President, Latin America OU | Sale | 29,246 | $90.93 | $2.7M | 2026-08-20 |
| QUAN NANCY | Executive Vice President | Buy | 50,000 | $50.44 | $2.5M | 2026-08-19 |
| QUAN NANCY | Executive Vice President | Sale | 50,000 | $90.39 | $4.5M | 2026-08-19 |
| Ray Sanket | President INSWA | Sale | 9,958 | $86.50 | $861K | 2026-08-10 |
| Ortega Luisa | Europe OU President | Sale | 19,772 | $86.67 | $1.7M | 2026-08-06 |
| Ortega Luisa | Europe OU President | Buy | 7,628 | $48.08 | $367K | 2026-08-06 |
| Ortega Luisa | Europe OU President | Buy | 10,684 | $59.48 | $636K | 2026-08-06 |
| Ortega Luisa | Europe OU President | Buy | 21,848 | $50.44 | $1.1M | 2026-08-06 |
| Ortega Luisa | Europe OU President | Sale | 35,983 | $86.55 | $3.1M | 2026-08-06 |
| MURPHY JOHN | President and CFO | Buy | 152,483 | $44.48 | $6.8M | 2026-07-31 |
| MURPHY JOHN | President and CFO | Sale | 152,483 | $87.31 | $13.3M | 2026-07-31 |
| Quincey James | Chairman | Buy | 145,947 | $45.44 | $6.6M | 2026-07-29 |
| Quincey James | Chairman | Sale | 145,947 | $90.09 | $13.1M | 2026-07-29 |
| Quincey James | Chairman | Buy | 381,140 | $45.44 | $17.3M | 2026-07-28 |
| Quincey James | Chairman | Sale | 381,140 | $90.04 | $34.3M | 2026-07-28 |
Insider trading data for The Coca-Cola Company (KO) is sourced directly from SEC Form 4 filings on the EDGAR database. Corporate insiders — including directors, officers, and shareholders owning more than 10% of the company — are legally required to report their transactions within two business days.
Insider purchases are often considered a bullish signal because executives are using their own money to buy shares, suggesting they believe the stock is undervalued. Insider sales, on the other hand, are more nuanced — they can reflect routine diversification plans (known as 10b5-1 plans), tax obligations, or genuine concerns about the company's outlook.
StoxPulse's AI system analyzes each KO insider transaction to determine whether it appears routine or notable. We track the buy/sell ratio, total transaction values, and patterns over time to provide a clear picture of insider sentiment for The Coca-Cola Company.
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Disclaimer: Insider trading data for The Coca-Cola Company (KO) is sourced from SEC Form 4 filings and is provided for informational purposes only. Insider transactions should not be the sole basis for investment decisions. Always consult a qualified financial advisor.
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